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PDB – Your partner in doing research with Chinese luxury consumers (4 Apr 2009)

According to the estimation of the China Association of Branding Strategy, currently 170 million people in the Mainland can afford to buy luxury brands; and by 2010, the number will become 250 million. Despite the impact brought by the global financial tsunami, we can see that the size of Chinese middle class keeps growing with even stronger affordability of luxuries.
 
Consumer Search Premium Database (PDB), an archive of more than 100,000 premium respondents from 4 main cities in China (Hong Kong, Beijing, Shanghai and Guangzhou), provides you and your clients a sizable bunch of luxury consumers for your research exploring the considerable development potential in the luxury market in China.
 
Further information of PDB can be obtained at pdb.cshk.com.
 
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