Over the past decades, Consumer Search has conducted medical researches of various sorts, covering targets being doctors, mothers, patients, and consumers. These researches comprised a wide range of medical-related products, such as infant formula, health drink, female napkin, vaccine, cough syrup, oilment, sore throat candy, etc, and were executed in many countries mainly in Asia-Pacific region, like China, Taiwan, Korea, Singapore and Philippines. Don't miss the chance of knowing more about Consumer Search's work. See below for further details.
An ad concept study about infant milk formula was done on pediatricians and mothers in Hong Kong, print ad stimuli and TVC were shown to respondents for comments and ranking; interesting experience recruiting and interviewing pediatricians, said our researcher ................ More / Insight
An ad concept test on examining the perception and preference of various to-be-launched advertisement of a well known medicine as well as respondent's purchase intention ................ More
A branding perception survey on examining the perception and preference of various to-be-launched advertisement of a well known medicine as well as respondent's purchase intention ................ More
N=50 Face-to-face interviews were conducted to care takers of a disease to investigate their difficulties and problems during the caring process, and sort of help are useful to them ................ More
A focus group study on teeth was conducted in China on evaluating the competitiveness and improvement areas of a tooth care product; 6 groups of respondents aged from 18-30 were interviewed within 3 days ................ More
A focus group study to review smokers' preferences on cigarettes and the competitiveness of a cigarette brand in China; respondents aged from 18-35 were recruited in 2 weeks ................ More
A concept test in focus group format on medical professionals to inspect the positioning of a newly established medical device company in China; medical professionals and admin/IT/finance personnel working in public hospitals were selected to be interviewed ................ More
A street-intercept study on gauging purchase intention of a new health drink in Hong Kong; a total of 250 respondents were interviewed to investigate awareness and usage of health drinks ................ More
N=200 door-knock interviews were done on female in the Philippines to examine the possibility of launching a new vaccine; symptoms of the disease and worries of our respondents were understood ................ More
A concept test done in form of telephone interview on evaluating awareness and perception of infant formula ingredients on doctors and mothers in Hong Kong and Taiwan ................ More
Page:
Total: 43 record(s)
Geography
Geography
Topic
Topic
Health drink
H.D.
15.0%
Infant formula
I.F.
27.5%
Disease
DIS
7.5%
Healthcare product
H.P.
15.0%
Cigarette (tobacco)
TOB
2.5%
General awareness
G.A.
5.0%
Medicine
MED
17.5%
Medical device / center
M.D.
7.5%
Cleaning product
C.P.
2.5%
Methodology
Methodology
Standard focus group
S.F.G.
35.0%
Face-to-face Indepth interview
F.T.F
25.0%
Phone interview
P.I.
5.0%
Street Intercept
S.I.
12.5%
CLT
CLT
12.5%
Door knock
D.K.
2.5%
Product test / diary
P.T.
7.5%
Respondents
Doctor
: 22.5%
Mother
: 20%
Patient
: 7.5%
Consumer
: 57.5%
Sum of total should be more than 100% because of multi-targets out of 43 jobs
