| Title |
Health Drink Study HK |
| Introduction |
A street-intercept study on gauging purchase intention of a new health drink in Hong Kong; a total of 250 respondents were interviewed to investigate awareness and usage of health drinks |
| Sample size |
- N=250 |
| Country |
- Hong Kong |
| Methodology |
- Street Intercept
- Paper-based questionnaire |
| Interviewing length |
- 15mins
- Showcards shown for sensitive questions |
| Fieldwork period |
- 1 week |
| Investigation Area |
- To investigate awareness and usage of health drink
- To gauge purchase intention of the new health drink
- Showcards were used to ask sensitive questions e.g. personal health condition
|
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