| Title |
Medical Concept Test China |
| Introduction |
A concept test in focus group format on medical professionals to inspect the positioning of a newly established medical device company in China; medical professionals and admin/IT/finance personnel working in public hospitals were selected to be interviewed |
| Sample size |
- N=3 focus groups
- n=2 medical professional
- n=1 administrative / IT / finance personnel working in public hospitals
- Each group recruits 8 to show 6 |
| Country |
- China (Beijing) |
| Recruitment Period |
- 3 weeks |
| Methodology |
- Standard focus group
- Ranking sheet was used |
| Interviewing length |
- 2 hours |
| Fieldwork period |
- 3 nights |
| Quota |
- Quota break on years of experience on medical professional; ranging from 5 to 30 years |
| Investigation Area |
- To understand the needs of respondents in work
- To study the positioning of a newly established medical device company |
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