| Title |
Infant Formula Concept Test Hong Kong & Taiwan |
| Introduction |
A concept test done in form of telephone interview on evaluating awareness and perception of infant formula ingredients on doctors and mothers in Hong Kong and Taiwan |
| Sample size |
- N=240
- n=120 HK
- n=120 Taiwan |
| Country |
- Hong Kong
- Taiwan |
| Recruitment Period |
- 3 weeks |
| Methodology |
- Paper-based telephone interview
- Cold call employed for mother sector
- Recruitment made for doctor sector |
| Interviewing length |
- 20mins |
| Quota |
- 50% doctors, 50% mothers
- All respondents should be aware of at least 2 brands of infant milk formula (local / international)
- All mothers should have a newborn infant aged from 1 month to 1 year old |
| Investigation Area |
- To understand the current awareness and usage of infant formula of respondents' infants / respondents' patients
- To study the awareness and perception of infant formula ingredients |
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