| Title |
Medicine Ad Test |
| Introduction |
An ad concept test on examining the perception and preference of various to-be-launched advertisement of a well known medicine as well as respondent's purchase intention |
| Sample size |
- N=130 |
| Country |
- HK |
| Methodology |
- CLT (van test) |
| Interviewing length |
- 30 minutes |
| Fieldwork period |
- 1 week |
| Quota |
- All respondents should age from 22 to 44 years old
- 50% male, 50% female
- All respondents should have taken the medicine in concern before |
| Investigation Area |
- To understand perception and preference on various advertisement taglines of the medicine
- To evaluate perception on different to-be-launched TV ads of the medicine
- To investigate the purchase intention with the preferred advertisements |
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