| Title |
Branding Project |
| Introduction |
A branding perception survey on examining the perception and preference of various to-be-launched advertisement of a well known medicine as well as respondent's purchase intention |
| Sample size |
- N=10 |
| Country |
- HK |
| Methodology |
- Online survey |
| Interviewing length |
- 5 minutes |
| Fieldwork period |
- 3 days |
| Quota |
- All respondents should be medical staff in surgical department |
| Investigation Area |
- To evaluate perception on different brand name of a to-be-launched health drink
- To rank various advertisement attributes for this to-be-launched health drink |
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