| Title |
Teeth Survey China |
| Introduction |
A focus group study on teeth was conducted in China on evaluating the competitiveness and improvement areas of a tooth care product; 6 groups of respondents aged from 18-30 were interviewed within 3 days |
| Sample size |
- N=6 groups
- n=3 groups in Beijing
- n=3 groups in Shanghai
- Each group recruits 8 to show 6 |
| Country |
- China (Beijing, Shanghai) |
| Recruitment Period |
- 3 weeks |
| Fieldwork period |
- 3 nights
- Fieldwork of the two locations held at the same period of time |
| Quota |
- Mix gender for each group
- All respondents should use client's tooth care product
- All respondents should be aware of at least 3 brands of tooth care product (local / international)
- All respondents should age from 18 to 30 years old |
| Investigation Area |
- To understand brand awareness, usage and preference on a tooth care product
- To evaluate strengths and weaknesses of client's tooth care product with competitors
- To nail down improvement areas from brand image to product |
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